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negative option billing
Negative option billing is a business practice in which a customer agrees to have goods or services to be provided automatically, and the customer must either pay for the service or specifically decline it in advance of billing.〔(FCC Memorandum opinion and order, 1996 ) "Negative option billing is the practice of giving customers a service that was not previously provided and then charging them for the service unless they specifically decline it."〕
This is, for example, the model on which mail order services, such as Columbia House, Bottom Line Books, and other book clubs are structured.
==US law==
In 15 states, as of 2006, unsolicited goods are deemed to be gifts with no obligation to pay for or return them. Contentious cases of negative option billing often center on unwitting solicitation lost in fine print and the difficulty of reversing a solicitation once made. An example is the class-action lawsuit against Scholastic Corporation by consumers who felt "harassed, deceived, intimidated, and threatened" when they tried to cancel membership.〔("Parents Sue Educational Publisher Scholastic Alleging Misleading Billing, Marketing Scheme" ), PW Newswire, 2006-01-30.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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